Simple, Transparent Pricing
Zero markup on WhatsApp rates. What Meta charges, you pay — nothing more.
Starter
For early-stage brands starting with WhatsApp & Instagram
- 1 total user
- No AI Agent included
- 1 WhatsApp number
- 1 Instagram account
- 1 Live Chat widget
- Instagram DM inbox
- Comment-to-DM automation
- Click-to-DM ads
- Shared team inbox
- 5 automation flows
- Broadcast campaigns
- Shopify
- Razorpay + Stripe
- Email support
Business
For solo businesses ready to automate customer conversations
- 1 total user
- 1 AI Agent
- 3,000 AI conversations / month
- 1 WhatsApp number
- 1 Instagram account
- 1 Live Chat widget
- Instagram DM inbox
- Comment-to-DM automation
- Click-to-DM ads
- Shared team inbox
- 5 automation flows
- Broadcast campaigns
- Shopify
- Razorpay + Stripe
- Email support
Growth
For growing D2C brands scaling every conversation
- 5 team members
- 2 AI Agents
- 6,000 AI conversations / month
- AI auto-reply
- 1 WhatsApp number
- 2 Instagram accounts
- 2 Live Chat widgets
- Comment-to-DM automation
- Click-to-DM ads
- Story reply automation
- Smart agent routing
- 25 automation flows
- Campaign scheduler + analytics
- Cart recovery flows
- Shopify
- Razorpay + Stripe
- Priority email support
Pro
For teams that need full AI power and multi-channel scale
- 10 team members
- 3 AI Agents
- 15,000 AI conversations / month
- Custom AI actions
- 3 WhatsApp numbers
- 3 Instagram accounts
- 3 Live Chat widgets
- All Growth Instagram features
- Story reply automation
- Unlimited automation flows
- SLA-aware queues
- Internal notes & agent handoff
- Shopify
- Razorpay + Stripe
- API + Webhooks
- Revenue attribution
- Campaign ROI reports
- Agent productivity reports
- Priority WhatsApp support
- Remove branding included
Enterprise
Custom pricing for large-scale operations
- Unlimited team members & AI Agents
- Unlimited AI conversation credits
- Custom AI training on your data
- White-label option
- Custom integrations
- Dedicated account manager
- Onboarding & implementation support
- Contractual SLA guarantees
From Starter to Enterprise — Everything Covered
See exactly what's included in each plan.
Starter ₹999/mo Get Started | Business ₹1,799/mo Get Started | Most Popular Growth ₹3,499/mo Get Started | Pro ₹9,999/mo Get Started | Enterprise Custom | |
|---|---|---|---|---|---|
| Contacts & Broadcasts | |||||
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| WhatsApp Broadcasts | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Tags | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| AI | |||||
| AI Agents | — | 1 | 2 | 3 | Custom |
| AI Conversations / month | — | 3,000 | 6,000 | 15,000 | Custom |
| AI Reply Assist | — | ✓ | ✓ | ✓ | ✓ |
| AI Auto-Reply | — | ✓ | ✓ | ✓ | ✓ |
| Custom AI Actions | — | — | — | ✓ | ✓ |
| AI → Live Chat Escalation | — | ✓ | ✓ | ✓ | ✓ |
| Channels | |||||
| WhatsApp Numbers | 1 | 1 | 1 | 3 | Custom |
| Instagram Accounts | 1 | 1 | 2 | 3 | Custom |
| Live Chat Widgets | 1 | 1 | 2 | 3 | Custom |
| Team & Workflow | |||||
| Users / Agents | 1 | 1 | 5 | 10 | Custom |
| Automation Flows | 5 | 5 | 25 | Unlimited | Custom |
| Custom Fields | 10 | 10 | 50 | 100 | Custom |
| Smart Agent Routing | — | — | ✓ | ✓ | ✓ |
| Internal Notes & Handoff | — | — | — | ✓ | ✓ |
| Instagram DM Inbox | ✓ | ✓ | ✓ | ✓ | ✓ |
| Comment-to-DM Automation | ✓ | ✓ | ✓ | ✓ | ✓ |
| Click-to-DM Ads | ✓ | ✓ | ✓ | ✓ | ✓ |
| Story Reply Automation | — | — | ✓ | ✓ | ✓ |
| Integrations & Utilities | |||||
| Shopify Integration | ✓ | ✓ | ✓ | ✓ | ✓ |
| Razorpay + Stripe | ✓ | ✓ | ✓ | ✓ | ✓ |
| Campaign Scheduler | — | — | ✓ | ✓ | ✓ |
| Campaign Analytics | — | — | ✓ | ✓ | ✓ |
| API Access | — | — | — | ✓ | ✓ |
| Webhook Trigger & HTTP Action | — | — | — | ✓ | ✓ |
| Revenue Attribution | — | — | — | ✓ | ✓ |
| Remove Branding | — | — | — | ✓ | ✓ |
| Support | |||||
| Support Channel | Priority Email | Priority WhatsApp | Dedicated CSM | ||
Fine-tune your plan with add-ons
Available on all paid plans. Add only what you need.
Additional AI Agent
Add another specialized AI agent to handle different types of customer inquiries.
Additional Live Chat Widget
Add another live chat channel to engage with more customers in real-time.
Remove Branding
Remove the 'Powered by Tarang AI' badge from your chat widget for a fully white-labeled experience.
AI Conversation Credits Top-up
Credits never expire. Purchase additional AI conversation credits to handle more customer conversations during busy periods.
Additional WhatsApp Number
Connect another WhatsApp Business account to manage multiple brands or regions.
Additional Instagram Account
Add another Instagram account for managing DMs, comments, and automations.
Additional User
Add more team members to manage customer conversations and provide support.
WhatsApp Message Rates — What You Actually Pay
Effective January 2026. We pass Meta's rates through directly — zero platform markup, ever.
| Message Type | Rate (Meta = Tarang) | Usage |
|---|---|---|
| Marketing messages | ₹0.8631 | Campaigns, cart recovery, promos |
| Utility messages | ₹0.115 | Order updates, confirmations |
| Authentication | ₹0.115 | OTPs, verification |
| Service (inbound replies) | Free | Within 24hr window |
What Meta charges is exactly what you pay. No markup, no hidden fees.
Pricing FAQ
When does billing start?
Paid self-serve plans activate immediately after successful checkout. Enterprise is activated manually by our team.
Is my card charged during signup?
Yes. The selected plan amount is charged at checkout when you start a paid subscription.
Do you add markup on WhatsApp message rates?
Zero. We pass through Meta's published rates directly — what Meta charges is exactly what you pay. No platform markup, no hidden fees.
What is an AI conversation?
An AI conversation is a 24-hour customer session. Monthly allowances reset with each billing period; purchased top-up credits never expire.
What does 'Remove branding' mean?
The live chat widget on your site shows a small 'Powered by Tarang AI' badge by default. Remove Branding hides this badge so the widget looks fully white-labeled.
Can I switch plans later?
Yes. Upgrade or downgrade at any time from your dashboard billing settings.
Is there a contract or lock-in?
No lock-in. All plans are month-to-month (or annual with 20% off). Cancel anytime.
Still have questions?
Talk to our team — we will map your current setup and recommend the right plan.